战傀志Zankoi's
Chronicles

30 秒可读完。行业惯例：完整提案前先发一页纸 — 本文件即由这一页展开。Readable in 30 seconds. Industry convention: send one page before the full pitch — this document is that page, expanded.

游戏Game

战傀志 (Zankoi's Chronicles)Zankoi's Chronicles (战傀志) — 卡牌动作 Roguelike · PC (Steam)Card-Based Action Roguelite · PC (Steam)

一句话卖点One-liner

一招一式都化为卡牌，出牌即出招！在厮杀中磨砺你的卡组吧！Your deck is your moveset, play cards as strikes — build your deck in the heat of combat.

状态Status

已正式发售（2026-08-14 · AppID 2458370）· $14.99/¥55 · Demo 在架（商店页 Download Demo 入口）· 每 1-2 周重大更新Full Release (Aug 14, 2026 · AppID 2458370) · $14.99 · Demo live (Download Demo entry on the store page) · major updates every 1-2 weeks

寻求Ask

营销合作 — 以收入分成换取营销资源（服务清单见 §7）Marketing partnership — revenue share in exchange for marketing resources (service list in §7)

联系Contact

Ledian Digital · LedianDigital@outlook.com · 微信 jxz49546200（直连制作人）·WeChat jxz49546200 (direct line to the producer) · store.steampowered.com/app/2458370

本节只陈述公开可查证的运营事实。愿望单/销量等后台数据不在本提案罗列 — 贵司的评估体系与数据源比我们更准，潜力评估我们不越位代算。This section states only publicly verifiable operating facts. Wishlist/sales backend data is deliberately not listed — your evaluation systems and data sources are better than ours, and we don't overstep into the math of potential that is your job.

评测数Reviews

9 条评测user reviews

好评率Rating

100% 好评positive

成就Achievements

51 项 Steam 成就Steam achievements

评测与好评率Reviews & rating

• 9 条评测 · 100% 好评（Steam250 2026-09-13 拉取；样本尚小 — 我们主动标注。它同时也是转化健康的旁证，见 §6）9 user reviews · 100% positive (Steam250, pulled 2026-09-13; small sample — we flag it ourselves. It is also corroborating evidence of healthy conversion, see §6)
• 其中 1 条为真实购买评测：该玩家评论时已游玩 16 小时（设计流程 8-11 小时），评论后仍续玩 6 小时 — 22 小时对 8-11 小时设计流程，留存约为设计时长的 2 倍Of these, 1 is a verified-purchase review: that player had 16 hrs on record at comment time (designed flow: 8-11 hrs) and kept playing 6 more hours after commenting — 22 hrs against an 8-11 hr design, roughly 2x retention
• 排行榜持续出现玩家通关记录，评测侧保持安静 — 我们读作：留存真实，评论转化漏斗薄弱The leaderboard keeps showing players completing runs while the review side stays quiet — we read that as real retention with a thin review funnel
• 评测情绪拐点：发售初期的战斗手感批评在 08-28 大更新后转正 — 最新评测（09-03）：“整体上是一款创意十足，体验出色的动作游戏。”（Steam 玩家评测；完整引用 ×4 见 Press Kit）Sentiment inflection: launch-window combat-feel criticism turned positive after the Aug 28 overhaul — the latest review (Sep 3): "On the whole, a remarkably inventive action game that plays beautifully." (Steam player review, translated from Chinese; full quotes ×4 in the Press Kit)

更新时间线（公开可查证，双语公告）Update timeline (publicly verifiable, bilingual announcements)

完整更新日志 · Steam 新闻页Full changelog · Steam news page

已交付并验证的核心系统Core systems shipped & verified

• 充能时停连招系统（重构版：三区编排行动卡/增益卡 + 区域叠加加成）Charge time-stop combo system (rework: three-zone Action/Buff card arrangement + scaling zone bonuses)
• 减伤/招架/护甲系统重构、BuffUI、诅咒系统 ReworkDamage-reduction/parry/armor rework, BuffUI, Curse system rework
• 神恩系统（含 Q1 内容更新）、天赋树Blessing system (incl. Q1 content update), talent tree
• 教程系统重构（事件驱动模块化）Tutorial system rework (event-driven, modular)
• END 终战模式 + Steam 排行榜（含失败重传/缓存机制）END Ending Battle mode + Steam leaderboards (incl. failure retry/cache mechanism)
• ESR 退场状态系统（援护栈/战败清算）ESR exit-state system (assist stacks / defeat settlement)
• 手柄输入框架（Input System + 自适应图标，全面适配进行中）Gamepad input framework (Input System + adaptive icons; full adaptation in progress)
• 10+ 语言本地化管线（CSV 工具链自动化）10+ language localization pipeline (automated CSV toolchain)
• 宿敌遭遇节点、Boss 编排重写、敌人开场台词动态推进Rival encounter nodes, Boss choreography rewrite, dynamic enemy intro lines

核心循环（Core Loop）Core Loop

单局循环：选流派 → 战斗中出牌即出招 → 充能满格触发时停连招编排 → 战后神恩/卡牌构筑 → Boss 决战 → 通关后终战模式长线竞速。充能时停时刻是循环的情绪峰值，也是传播素材的天然来源。Per-run loop: pick a discipline → play cards as strikes in combat → fill the charge gauge to trigger time-stop combo arrangement → post-battle Blessing/card building → Boss showdown → post-clear Ending Battle mode for long-tail speedrunning. The charge time-stop moment is the emotional peak of the loop — and a natural source of shareable clips.

美术方向与视觉识别（Art Direction）Art Direction & Visual Identity

• 美术方向定稿：2D 插画 + 3D 透视Art direction, finalized: 2D illustration with 3D perspectives
• 半写实的环境与角色设计Semi-realistic environment and character design
• 全手绘 2D 动画Fully hand-drawn 2D animations
• 时停的视觉变化由后期处理配合镜头运动完成Time-stop visual changes handled via post-processing with camera movements

核心特色 1 — 出牌即出招（卡牌 = 动作，非两层皮）Feature 1 — Cards Are Strikes (card = action, not two layers)

卡牌系统与动作战斗共享同一套逻辑，不存在“回合制里嵌一段动画”的割裂感。The card system and action combat share one logic — none of the "turn-based menu with a canned animation" disconnect.

核心特色 2 — 充能时停·连招编排（招牌时刻）Feature 2 — Charge Time-Stop Combo Arrangement (signature moment)

1. 每次命中充能 — 实时攻防中每一次命中都为充能槽积攒能量Every hit charges — each successful hit in real-time combat builds the gauge
2. 满格触发时停 — 充满瞬间，战斗进入时停A full gauge triggers time-stop — the moment it fills, combat freezes
3. 三区编排 — 行动卡/增益卡编排进护甲、增效、增伤三大区域Three-zone arrangement — Action and Buff cards placed across armor / amplify / damage zones
4. 叠加跃升 — 区域效果随卡牌数量叠加跃升；三区均衡还是孤注一掷，高风险高上限Scaling bonuses — zone effects grow with cards stacked; balance or go all-in — high risk, high ceiling

核心特色 3 — 三流派 × 神恩/状态效果构筑Feature 3 — Three Disciplines × Blessing/Status-Effect Building

剑盾（钳制）/ 枪法（灵活爆发）/ 弓术（距离控制）三套独立卡池与节奏，神恩增益与状态效果构成双向构筑轴，build 之间可通过神恩桥接，跨武器初始卡组更让深度再上台阶，重玩价值直接挂钩 build 深度。Sword & Shield (lockdown) / Spear (agile bursts) / Bow (range control) — three independent card pools and rhythms; Blessings and Status Effects form a two-axis build system where builds bridge into one another through Blessings, and cross-weapon starting decks push the depth one level higher. Replay value scales directly with build depth.

核心特色 4 — 终战 + 全球排行榜Feature 4 — Ending Battle + Global Leaderboards

通关后 END 终战模式提供长线目标：2 敌 + 1 Boss 循环、败即终局、通关用时全球竞速。天然支持发行商组织社区挑战赛。Post-clear END Ending Battle mode provides long-tail goals: 2 enemies + 1 Boss per cycle, defeat ends the run, global clear-time speedrunning. Naturally supports publisher-run community challenges.

可玩访问（Playable Access）Playable Access

游戏已正式发售于 Steam — 可玩性即提案本身：store.steampowered.com/app/2458370The game is fully released on Steam — playability is the pitch itself: store.steampowered.com/app/2458370

我们不发明受众画像。以下按「原本设计 / 已知 / 未知 / 待共同验证」呈现，并把定位验证列为合作内容。We don't invent audience personas. Below: who we designed it for, what we know, what we don't, and what we propose to verify together — with positioning tests scoped as part of the partnership.

原本设计受众The audience we designed for

立项时的设计意图——这是我们可以自证的事实（设计文档在手），不是市场断言；它构成本节「已知 / 未知 / 待共同验证」的参照基线。游戏最初的设计，面向喜欢有点深度的游戏的玩家，他们需要：Our design intent at greenlight — an internally provable fact (the design docs are on hand), not a market claim; it is the baseline for the known / unknown / to-verify breakdown below. The game was originally designed for players who like a bit of depth, expected to:

• 有过卡牌构筑（deck-building）游戏经验最佳Preferably have deck-building game experience
• 玩过 Dark Souls / Sekiro / Elden Ring 一类的动作游戏（ACT）——而非格斗游戏Have played action games of the Dark Souls / Sekiro / Elden Ring lineage (ACT) — not fighting games
• 喜欢有新意的游戏Enjoy games with fresh ideas
• 喜欢稍微严肃一点的叙事Enjoy a somewhat serious narrative
• 喜欢即开即玩、随时可停的游戏Enjoy pick-up-and-play games they can stop at any time
• 喜欢没有游玩负担的游戏（流程不宜过长）Enjoy games without a playtime burden (the designed flow stays on the shorter side)

设计目标与早期评测中的格斗玩家零星信号（见下表「未知」）存在偏差——这一偏差正是定位验证要回答的问题。This design target diverges from the sporadic fighting-game-player signals in early reviews (see "Unknown" below) — that delta is precisely the question the positioning tests are meant to answer.

已知 / 未知 / 待共同验证Known / Unknown / To verify together

单轴参照表（仅借单轴，不做公式）Single-axis reference table (single axes only, no formula)

• 明示市场无直接可比：「卡牌构筑 × 实时动作」交叉地带目前没有可直接对标的头部产品；我们不做「对标 A 的 X × 对标 B 的 Y」式外推。Stated plainly: no direct comparable on the market. The "deckbuilding × real-time action" intersection currently has no headliner to anchor against; we do not run "Comp A's X × Comp B's Y" extrapolations.
• 定位验证列为合作内容：胶囊图 A/B 测试（差异 30-70% 即信号）、锚定游戏标签法、Demo 行为数据监测。注：Demo 中位时长虽可由后台获取，但现有数据涵盖 3 个不同版本、跨度太大失真严重，不作为定位验证输入；可在合作中于稳定版本上重建监测。Positioning tests scoped as partnership content: capsule A/B testing (a 30-70% delta is signal), anchor-game tagging method, Demo behavioral-data monitoring. Note: Demo median playtime is retrievable from the backend, but the existing data spans 3 different versions — too wide a span, severely distorted — so it is not used as a positioning-test input; monitoring can be rebuilt on a stable version during the partnership.

为什么不是二选一Why not either/or

• 多数发行商的第一反应：往格斗或卡牌任一边靠——二选一，别都做。Most publishers' first reaction: lean into fighting or into cards — pick one, not both.
• 我们做过这个实验：立项后三次大改、历时四年近五年，很大部分原因正是在这两端之间反复。We ran that experiment: three major revisions across four, nearly five years — in large part precisely because of that back-and-forth between the two poles.
• 我们的结论：为保持独特性，当前形态是我们能给出的最佳混合——这也是资金与经验约束下能做到的最优形态；游戏仍在全方位持续改进。Our conclusion: to preserve what makes the game unique, its current form is the best mixture we could arrive at — the optimum our funding and experience allowed; the game is still being improved on every front.
• niche 的另一面：我们完全清楚小众品类的风险；但交叉地带没有头部产品，正意味着品牌独特性与成为标志性标签（iconic label）的先发机会——定义权目前空缺。The other side of niche: we are fully aware of the risks of a niche game; but an intersection with no headliner is exactly what offers brand uniqueness and a first-mover shot at becoming an iconic label — the defining seat is currently vacant.

归因：为什么销量没有起量Attribution: why sales haven't taken off

零营销投入 → 曝光接近于零。 发售至今没有任何营销投放 — 这是我们归因的瓶颈主因，而非产品转化问题。转化健康有两条旁证：评测 100% 好评（样本小，但公开可查证）；唯一真实购买评测的玩家留存 22 小时（设计流程 8-11 小时，评论后仍在续玩），且排行榜持续出现通关记录 — 留存真实，缺的是把人送进来的曝光。至于品类潜力与市场规模，贵司的评估体系与数据源比我们更准 — 此部分我们不越位代算。Zero marketing spend → near-zero exposure. Since launch there has been no marketing investment of any kind — that is the bottleneck we attribute flat sales to, not conversion. Two corroborating signals of healthy conversion: a 100% positive review score (small sample, publicly verifiable), and the single verified-purchase reviewer still playing at 22 hrs against an 8-11 hr designed flow — with leaderboard completions still accruing. Retention is real; what's missing is exposure to bring players in. As for category potential and market size — your evaluation systems and data sources are better than ours; we don't overstep into math that is your job.

仅有的一点曝光，还在准备不足时用掉了（已缴学费，不可复犯）The little exposure we had, we spent before we were ready (tuition paid, non-repeating)

• Demo 兼任了 playtest：当时我们不了解 Steam Playtest 流程——这个专为测试设计、不触碰商店信号的官方工具没有用上——测试构建以 Demo 形态公开，叠加未完成的商店页，自然流量带来的玩家与设计受众（§05）错配，愿望单与流量样本自那时起被污染；The demo doubled as our playtest: at the time we didn't know the Steam Playtest process — the purpose-built official tool that collects testing data without touching store signals went unused — so a test build went public as a demo on top of an unfinished store page. The organic traffic it drew mismatched our design audience (§05), and the wishlist and traffic samples have been polluted ever since;
• Next Fest 参加得过早：游戏验证与商店页均未就绪时入场——一次性节庆资源已用掉，这也是 §07 服务清单不再列 Next Fest 的原因；We entered Next Fest too early: before the game was fully verified and while the store page was unfinished — the one-shot festival slot is spent, which is also why Next Fest no longer appears in the §07 service list;
• 定位漂移期未同步商店 tag：后台数据与实际玩家反馈脱节，故现有后台数据不作定位输入（重建监测见 §05）。Store tags went stale during our positioning drift: backend data diverged from actual player feedback — which is why we don't treat existing backend data as positioning input (rebuilding measurement is scoped in §05).

这三条都是营销与市场认知的失误，不是产品失误——产品转化健康另有旁证（上文评测与留存）。坦白它们的原因很简单：学费已缴，而它们恰恰证明「让人看见」是我们必须借助伙伴的专业。All three were marketing and market-literacy mistakes, not product mistakes — the conversion-health corroboration sits in the section above. We disclose them for one simple reason: the tuition is already paid, and they prove precisely that being seen is a craft we need a partner for.

缺口清单：我们自己补不上的部分The gaps we cannot close ourselves

※ 素材基础：本节地域与曝光论据以商店页可查证事实为准；商店页流量数据已确认可导出（Steam 后台），随数据室提供（见 §09）。※ Evidence base: the regional and exposure claims in this section rest on publicly verifiable store-page facts; store-page traffic data is confirmed exportable (Steam backend) and will be provided with the data room (see §9).

交易类型先行：我们寻求营销资源，以收入分成作为回报。目标很明确：曝光量与玩家基数——媒体报道、社媒可见度、玩家群体；销量是这三者的自然结果。本提案不涉及股权融资；主机移植+发行仅作为可谈选项（见下）。Deal type first: we're seeking marketing resources and offering revenue share in return. The goal is clear: visibility and player base — press coverage, social-media visibility, and a player community; unit sales are the natural consequence of the three. This pitch involves no equity funding; console porting + publishing is a negotiable option only (below).

我们寻求的服务（按优先级）Services we're seeking (in priority order)

地区策略 · 我方假设Regional strategy · our hypothesis

我方假设：海外市场优先（依据：商店页流量数据显示海外访客为主 — Steam 后台数据可导出，随数据室提供，见 §09）。地区主次的最终判断属于贵司的专业范畴 — 我们提供假设与数据，不预设结论；受众画像的我方假设见 §5。Our hypothesis: overseas markets first (basis: store-page traffic data shows overseas visitors as our primary audience — exportable from the Steam backend and provided with the data room; see §9). The final regional call is yours to make — we bring the hypothesis and the data, not the conclusion; our audience-persona hypotheses live in §5.

商务弹性Commercial flexibility

游戏已发售、本地化自理（10+ 语言管线自动化）— 我们寻求的就是曝光量与玩家基数。弹性原则很简单：贵司能交付的曝光越多，我们能让渡的就越多 — 分成让渡随交付规模联动，具体比例可谈，本提案不自报数字。接受营销预付款及其与分成比例的联动（可谈，具体档位谈判中定）。The game is released and localization is self-managed (10+ language pipeline, automated). What we're seeking is visibility and player base. The flexibility principle is simple: the more visibility you can deliver, the more we can give in — revenue-share concessions scale with delivery, the specific ratio is negotiable; this pitch does not quote a floor. We accept a marketing advance and its interplay with the revenue split (negotiable; specific tiers set in negotiation).

权利保留Rights retained

IP 所有权不进入谈判（保留于开发者）；定价、更新节奏等其余权利逐项可谈。IP ownership stays off the table (retained by the developer); pricing, update cadence, and other remaining rights are negotiable item by item.

可谈选项：主机移植 + 发行Negotiable option: console porting + publishing

主机移植+发行纳入可谈范围；发行商出资移植、从分成回收，是成品 PC 游戏的成熟合作路径。Console porting + publishing is on the table; publisher-funded port recovered from share remains the mature path for a finished PC game.

期限与范围Term & scope

合作期限至 2027 年 6 月，到期后权利归还我方。Term runs through June 2027, with rights reverting on expiry.

团队Team

成都乐典数字科技有限公司（Ledian Digital） — 由主创江晓舟创立于 2019 年：先培训、搭建团队，再从零起步做游戏开发。主创是典型的 one man army：程序、AI、动画、关卡与数值设计、音效与编曲都能自己上手；途中砍掉过两个不达标的原型，2021 年立项《战傀志》。在主创引导下，全团队用数年逐步完善技术基础，基本达到自我迭代；2026 年春团队重组后，迭代速度提升至原来的 4 倍。首作《战傀志》已于 2026 年 8 月正式发售，发售至今保持每 1-2 周一次重大更新。Ledian Digital（成都乐典数字科技有限公司）— founded in Chengdu in 2019 by Johnny Jiang: the team was trained and assembled first, then game development started from zero. The founder is a classic one-man army — programming, AI, animation, level & numeric design, sound & music, all handled single-handedly. Two sub-par prototypes were killed along the way before Zankoi's Chronicles was greenlit in 2021. Under the founder's guidance, the team spent years building its technical foundation and essentially reached self-iteration; after a spring 2026 restructuring, iteration speed quadrupled. Debut title Zankoi's Chronicles shipped in August 2026 and has held a major update every 1-2 weeks since launch.

编制口径：1 dev + 2 artists (active) · 4 total, 1 on parental leave（完整编制 4 人 = 1 开发 + 3 美术，其中 1 名休生育假中）。Headcount line: 1 dev + 2 artists (active) · 4 total, 1 on parental leave (full roster: 1 dev + 3 artists, one of whom is on parental leave).

主创：江晓舟（Johnny Jiang）—《战傀志》制作人。华盛顿大学数学系毕业，有教育与金融行业从业经验；全栈游戏制作人：程序、AI、动画、关卡与数值设计、音效与编曲——最新的职位，是 AI 工程 Agent 与 AI 流程管线的迭代大师。Founder: Johnny Jiang — Producer of Zankoi's Chronicles. UW math grad with a background in education and finance; an all-around game producer — code, AI, animation, level & numeric design, sound & music. Most recent title: iteration master of AI engineering agents and AI workflow pipelines.

“几乎所有好的游戏都在想创新，但并不是所有创新都成功的提升了玩家的体验。我们想做的，是让玩法的创新可以完整的体现在玩家的体验上。让动作和卡牌进行组合，就是为了让传统的拟态卡组游戏，变成有真实打斗的卡组游戏。通过认真对待每一条来自玩家的意见，让作品本身一步步变得完整完善。”"Not all innovations in gameplay were well-received. What we're trying to do is figure out a way to present the innovation in a more acceptable way — so players can fully experience it, and enjoy it. By combining deck-building games with fighting, we replace simulated still-image action with real fights, creating a more immersive feel for deck-building games. By taking every piece of player feedback seriously, the game itself grows more complete, step by step."

产能与质量制度Throughput & quality gates

当前阶段与路线图Current phase & roadmap

• Phase 0 — 打磨验证门（战斗手感 / UI 一致性 / 平衡 / 新手引导等七维审计）— 已完成Phase 0 — Polish verification gate (seven-dimension audit: combat feel / UI consistency / balance / onboarding and more) — completed
• Phase 1 — 地图 / 备战阶段沉浸感更新 — 进行中Phase 1 — Map / preparation-phase immersiveness update — in progress
• Phase 2 — 手柄 / 控制器适配更新Phase 2 — Gamepad & controller update
• Phase 3 — 待规划Phase 3 — TBD

配合承诺Commitments

营销素材全部自产：预告片 / GIF / 截图 / 胶囊图改版均由团队自行制作——2 名在职美术与既有双周更新管线支撑；发行商无需承担素材制作费用，营销预算可全部投向渠道与投放。我方投入形式为自产素材，无额外自付现金预算。All marketing assets are self-produced: trailers / GIFs / screenshots / capsule redesigns are made in-house — backed by 2 active artists and the existing biweekly-update pipeline. The publisher carries no asset-production costs, so the marketing budget can go entirely to channels and placements. Our contribution takes the form of self-produced assets; we carry no additional out-of-pocket cash budget.